Welcome to What Really Wins Money!

We review betting systems and tipsters to give you the low down on what works (and what doesn’t!) before you part with your hard earned money.


We break everything down into simple steps so that you know exactly what to expect from the service


Our testers monitor the LIVE selections during their test trials so that you get real results


I give you my honest summary on whether it’s a pass, ‘one to watch’, or fail based on our testing and analysis

Sign up to the What Really Wins Money email newsletter and get my latest reviews, news and analysis for FREE!

Click Here to Get the FREE Weekly eLetter
(PLUS! You’ll also get my FREE report, Betfair Trading Made Easy)

Check out our reviews:


Sports Trading


About What Really Wins Money

I set up What Really Wins Money to help like-minded bettors hone their skills and increase their profits.

The fact you’ve found your way here shows that you’re interested in making consistent, low-risk profits from your betting – rather than ‘gambling’ and hoping for the best (although I know we’re all guilty of a flutter from time to time!)

My goal is to help you start betting in a way which protects your bank, spreads your risk and offers you the maximum return.

What Really Wins Money has been running since 2006 and what started out as a small, monthly advisory has grown into a thriving betting community.

It’s great to have you here and I hope you find the information you find on this site useful.

If you’re not already on the FREE weekly email list click here now and I’ll get you signed up. It goes direct to your inbox once a week (every Friday) and is full of betting techniques, killer stats, hints and tips.

To welcome you onboard I’ll also send you a copy of my Betfair Trading Made Easy report. You can of course unsubscribe anytime and your name will never be sold, rented or otherwise shared.

Clive Keeling
What Really Wins Money

Recent eLetters

Ascot delivering the past trends

I hope you found last week’s eletter useful and utilised the trends for Royal Ascot.  Looking at Days 1 and 2, only the Windsor Castle Stakes was a stats buster. In the Coventry, we suggested laying the favourite in the place market. He was unplaced. In the Kings...

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A new approach to Winners Last Time Out

Some punters do look out for horses who have won their last races. And for good reason. As some have argued, don’t back a horse to do something it has never done before., like marry Prince Charles. Here’s how to spot a Winner Last Time out at www.racingpost.com At any...

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Favourites over 5 furlongs

Continuing our look at all things flat season, we turn our hand to the shortest distance out there. Sprint distances are a little like the money in my current account after I’ve just filled the car with petrol. Gone. In. A. Flash. Let’s take a closer look at 5 furlong...

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Armed and ready?

Are you armed and ready for the Grand National? Here is  my shortlist of horses following the patterns of previous winners. I have shortlisted horses by weight ( below 11 stone) , avoiding the favourite, horses at 33/1 or lower ( no consistent winners over...

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It’s only blinking Cheltingham!!

I think I’ve had too much Guinness already. Cheltenham is upon us next week. The Festival put on by the horse racing community to , of course, celebrate my birthday on the 13th March. Such a nice touch! I would have been happy with a keg of craft ale to be honest....

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If you’re not on it already, sign up to my FREE weekly newsletter here:

Click Here to Get the FREE Weekly eLetter
(PLUS! You’ll also get my FREE report, Betfair Trading Made Easy)