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Welcome to What Really Wins Money!

We review betting systems and tipsters to give you the low down on what works (and what doesn’t!) before you part with your hard earned money.


We break everything down into simple steps so that you know exactly what to expect from the service


Our testers monitor the LIVE selections during their test trials so that you get real results


I give you my honest summary on whether it’s a pass, ‘one to watch’, or fail based on our testing and analysis

Sign up to the What Really Wins Money email newsletter and get my latest reviews, news and analysis for FREE!

Click Here to Get the FREE Weekly eLetter
(PLUS! You’ll also get my FREE report, Betfair Trading Made Easy)

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About What Really Wins Money

I set up What Really Wins Money to help like-minded bettors hone their skills and increase their profits.

The fact you’ve found your way here shows that you’re interested in making consistent, low-risk profits from your betting – rather than ‘gambling’ and hoping for the best (although I know we’re all guilty of a flutter from time to time!)

My goal is to help you start betting in a way which protects your bank, spreads your risk and offers you the maximum return.

What Really Wins Money has been running since 2006 and what started out as a small, monthly advisory has grown into a thriving betting community.

It’s great to have you here and I hope you find the information you find on this site useful.

If you’re not already on the FREE weekly email list click here now and I’ll get you signed up. It goes direct to your inbox once a week (every Friday) and is full of betting techniques, killer stats, hints and tips.

To welcome you onboard I’ll also send you a copy of my Betfair Trading Made Easy report. You can of course unsubscribe anytime and your name will never be sold, rented or otherwise shared.

Clive Keeling
What Really Wins Money

Recent eLetters

The jumps is here so let’s look at hurdles favourites

Each month in What Really Wins Money. I look at the formbook over the last 10 years for a number of horse racing angles. It’s hurdles favourites this month. I do a deep dive at What really Wins Money, looking at staking plans which profited over the last 10 years....

read more

A good walk ruined…

At least for the Europeans in the Ryder Cup. We did get the US win, but the score was so one sided it was out of the realms of the 3 that I had selected at double figure odds. October begins now and with it Jumps racing. In upcoming eletters I will be looking at the...

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Forget the horses and focus on those who ruin a good walk!

It’s the Ryder Cup and I have been looking at the markets and reading those in the know regarding this golf clash between the UK and the USA. Here’s some important openers! 6 of the last 7 victors have been those hosting the Tournament. The USA team contains the...

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Thanks Andrew!

Thanks to Andrew David for his excellent eletter last week. Not bad for a Wolves supporter! In my last eletter I talked about ratings and the fact that, well, there are hundreds of ratings out there for horse racing all claiming to be the best. They can’t all be...

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September signals jumps

It’s that time of year where attentions turn to the National Hunt  ( Jumps) racing.   There are plenty of angles to be had , and I will be looking over these in the coming eletters. I know I have mentioned 3rd favourites in Bumpers before, but now is a good time to...

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A great example in doing your own research…

This week I received an eletter espousing the huge profits of a certain tipster this week  but there were a couple of points I’d like you to pay attention to whenever you receive these emails espousing yet another ‘bookie basher’ This emailer recounting a £7K profit...

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If you’re not on it already, sign up to my FREE weekly newsletter here:

Click Here to Get the FREE Weekly eLetter
(PLUS! You’ll also get my FREE report, Betfair Trading Made Easy)