Or CC for short, has been operating on and off since 1991, when I first became a professional racing advisor. Providing a written weekly service, Saturday ratings/comments and occasional phone advices, it achieved great results – but sadly not enough clients in the midst of a recession to pay the bills. A stint as a phone-line provider under the name Tommy Morgan followed, and in 1992 the first of two annual publications in alliance with my great racing friend Colin Boag emerged. Initially entitled Flat Out in Anticipation and Jumping in Anticipation, they moved upmarket as the Victor Chandler Guides and then turned into the Sporting Life Guides before entering their current format as the Racing Post Guides.

The title of my ever-present Ten to Follow article has been set as Quiet Achievers for many years now, and that’s both my pseudonym and half-created website. CC came about because my passion (well, one of them at least!) since the early 70s has been assessing the merits of steeplechasers and sprinters, with the aim of making consistent long-term profits both from backing them and advising others how to. I’d love to go full-time again, but for the moment I put in long hours at evenings and weekends to keep the ‘dream’ alive.

Over the past decade or so I’ve closely monitored course performances by hundreds of trainers, both on the Flat and over Jumps, and this statistical and analytical research provides the basis for my laying service – put bluntly, I aim to identify around 25 horses a month that I confidently expect to lose. That’s right – lose, not win. They all have one thing in common, in that they will each be priced up at 9/1 or less by the SP forecast specialists at the Racing Post. I strongly advise no laying at above 12.0 on the exchanges, whichever one you may choose to use, and I don’t claim success for any accurate advices where a price of 12.0 was not available pre-race to a reasonable sum of money.

Patience and dedication are the keys to success for the CC service. As Clive has seen since I started proofing all selections to him on October 8th, I will go three or four days without a selection, only to find two or three on the next day. Each final advice has been through a four-stage process and has to get past all of them to qualify. I suggest laying to a level-stake gain to start with, until you become familiar with the betting pattern and the types of horse we are opposing in the types of race we use. By a level-stake gain I mean using the same unit bet each time until you’ve reached a satisfactory profit level, at which time you can consider upping it. Some people prefer laying to lose a set amount, say £100 per selection – thus winning £50 on a horse laid at 3.0 (2/1) and £10 on one laid at 11.0 (10/1).

I started the service in its current shape on September 23rd, and since then there have been (at January 6th) 101 potential selections, 75 of which were proofed well in advance to the estimable Mr Keeling of What Really Wins Money from 8/10 onwards. Of the 101, four went on to win and were potential losing bets for us – one would not have qualified as its price never came down to the 12.0 level except in-running (which, sadly for my Betfair balance, was when I chose to back it!). Of the 97 losers (in other words potentially winning bets for us), a total of 8 were unbackable as their pre-race odds never reached the 12.0 kick-in level. Of the 75 proofed to Clive, 70 qualified as bets and 67 of those lost as predicted, with the ‘winning’ SPs 14/1 (I laid at 8.0), 11/2 (laid at 7.9) and 10/11 (laid at 2.5). A monthly breakdown has been provided to Clive and he may add this to his website – if not, please email me via him and I’ll send you it as an attachment.

So, to level-stake gains, if you’d aimed at a modest win of £10 per advice, you’d have collected £670 (67 x £10) and lost £154 at readily available exchange odds, or £204 at SP – a profit of between £466 and £516, or around 70% on investment. For those laying to lose a set amount, I can say with confidence that the gain would have been higher financially but a touch lower in terms of percentage on investment.

I won’t pretend that I can make this sort of return all the time – I’d regard that as impossible! A win ratio of 96% (one loser for each 25 bets) is far better than my target, which is a slightly more modest 89% (one for every dozen or so bets) at an average winning SP of 6/1. This would give us a return, at that modest £10 level, of £890 and a loss of £660 per sequence of 100 bets, the profit of £230 giving us a gross 23% profit against investment. Not enough to retire on, but enough for a handy second income stream.

At one point from October through into December I advised a sequence of 48 consecutive successful bets to Clive, a performance which he can vouch for. I really don’t expect to ever beat that, but you have my word that I’ll be having a darned good try!

What can you expect from me? Well, to start with, a free public trial via Clive’s website. Nothing hidden: every advice shown. Cost to you – nothing. You don’t even have to risk any money on the advices. Just watch what’s going on and decide if the service is for you – it won’t suit everyone, and I certainly don’t want to take everyone out there in WRWM-land on as a client, as it would affect the available prices before too long.

There will be an exclusive joining offer for all fellow WRWM readers (yes, I’m one too, and I have been since Issue 1), and fees will be graduated so you start off paying a small amount of around £1 per advice and only build up gradually to full fee level after several months. Any month with fewer than 16 advices will be replaced free of charge, as will any month in which a loss is made to SP on all qualifying bets.

That’s all for now, folks. Hope you like what you’re about to receive.

Brian Morgan (real name, real person)